On 16 and 17 November 2016 NN has host a Vlajo Innovation Camp. The Vlajo Innovation Camp project is designed to challenge young people to leave their comfort zones and think laterally. The camp is a 24-hour brainstorming session that encourages participants to find innovative, creative solutions to a realistic business challenge and to present their strategies in a business plan. The youths are assisted by experts from mentor companies who help them during the brainstorming and planning process. At the end of the camp, a jury will select the best ideas during a final presentation. A Vlajo Innovation Camp is a great example of how academia and business can work together to foster innovation and creativity.